We live marketing so you can love it.

Welcome to Kelford Inc.

Anyone can tell you what to do for your marketing, and most will. And they'll leave it at that.

But we'll show you, step-by-step, how to demonstrate your value at a distance to the people who you value most.

So that you can keep doing marketing that works for you, and your best clients, for as long as you want to.

We live marketing so that you can love it—and love what it does for your business.

Their energetic personalities and years of business experience complement each other to form a strong force fit for any company looking for some solid marketing strategy guidance.
— Sarah deSchiffert, Co-Founder, Big Cove Foods
Leah and Joel helped me stop spinning and trying every new thing, and helped me focus and make steady progress in a clear direction.
— Cheryl Phair, CEO, Phair Consulting Inc.
As fun-loving and compassionate professionals, they make daily work enjoyable and energizing for all. They bring a unique blend of creativity, sharp insight, and experimental thinking to their work.
— Brenda Frisk, Educational Consultant and Entrepreneur

Joel Kelly and Leah Sanford are Kelford Inc., and who we are is what we do.

Who We Are:

Joel Kelly smiling kindly to camera

Joel is a systems-thinking, history-obsessed mental modeller who finds creative paths forward for our clients (and, honestly, anyone who’ll listen) to get them where they truly want to go—faster and further than they ever thought marketing could take them.

*Connect with Joel Kelly on LinkedIn.

Leah Sanford smiling cheerily to camera

Leah is an endlessly-energetic motivator who sets the pace, keeps her clients (and everyone around her) on track and having fun, and ensures that no one gets left behind or loses hope—because when the finish line is far, sustainable pace is the only way to get there.

*Connect with Leah Sanford, CITP, on LinkedIn.

  • Beyond expectation.

    The passion they put into getting to know the companies they work with is beyond expectation. They really take the time to feel out every aspect of who you are and where you want to go. They taught us more about our own company, and us as individuals, then we even knew.

    Their energetic personalities and years of business experience complement each other to form a strong force fit for any company looking for some solid marketing strategy guidance. It's a business hug every entrepreneur wants (and needs) to keep moving in the right direction to break down challenges and reach their goals.

    Sarah and Dave, Owners, Big Cove Foods

  • Leah and Joel helped me stop spinning

    (And trying every new thing), and helped me focus and make steady progress in a clear direction. I successfully moved up market and sold my bookkeeping business, and Kelford Inc. made that happen for me.

    Cheryl Phair, CEO, Phair Consulting Inc.

  • I’ve really appreciated Joel and Leah in all of this so much.

    They’ve been so reassuring, and it’s been an absolute pleasure from the get-go. We’ve taken steps in what we are convinced is the right direction.

    Jane Mulatz, Director of Strategy and Accreditation, Sobey School of Business

  • They're an absolute joy to work with.

    Kelford showed us how to make a clear and focused marketing strategy that we’ll enjoy implementing. They outlined a simple, logical approach to marketing that made sense, and they were an absolute joy to work with.

    Simon Robinson, Director, Maritime Conservatory of Performing Arts

  • We loved working with them.

    Kelford Inc. created a logical and clear structure to help us communicate about our new product and made it fun along the way.

    Dr. Kes Morton PhD Founder and CEO, Pisces RPM

  • I would not hesitate to recommend their Value Driver Workshop

    Kelford Inc.'s “Value Driver” Workshop helped me understand how to use my work's value to grow my business in a unique and personal way. The Kelfords were thoughtful, supportive, and an absolute delight to learn from. I would not hesitate to recommend their “Value Driver” Workshop to anyone who wants to grow their business.

    Matthew Rawle, Creator and Content Marketer

  • They make daily work enjoyable and energizing for all.

    Working with Leah and Joel has been a pleasure. They bring a unique blend of creativity, sharp insight, and experimental thinking to their work. Their collaborative approach, combined with a desire to make a significant impact, is evident in their delivery.

    They are reliable, open to brainstorming, design thinking, and quick to embrace new opportunities. As fun-loving, visionary, and compassionate professionals, they make daily work enjoyable and energizing for all.

    Brenda Frisk, Educational Consultant and Entrepreneur

  • I enjoy my marketing now!

    You took my marketing from a ‘staring at a blank page' challenge to a ‘fill-in-the-blanks’ exercise I enjoy.

    Kevin D'Aguiar, Principal Consultant + Owner, Matters of Data

What We Do is How We Work:

We help entrepreneurs demonstrate their value at a distance—to their ideal customers, in their ideal way. So they can keep going, keep growing, and keep building a business they love.

Our process flows in three phases:

A thick, hot pink outine of a circle. This is the border of the Kelford Inc logo and grows as you scroll down.

Phase 1: Knowing What You Want:

We’re going to help you sell your customers on your vision, your product, or your services in a way that you’re going to love. But first we’ve got to know what you love doing, what excites you (and what enrages you), and what all this work of yours has been working toward.

Together we give voice to feelings and ambitions, structure to dreams and goals, and clarity to challenges and chaos.

The Kelford Inc logo growing. Now the hot pink circle outline has the stem and leaves of a plant growing inside it.

Phase 2: Getting What You Want:

Marketing that you can’t do won’t work, so we identify the obstacles in the way and we treat them like objectives to be navigated around, through, or over as efficiently as possible. We can’t promise this part will be easy, only that it will work (and that it’ll be worth it).

At the end of this phase, we create and deliver a Marketing Strategy—the structure efficiently demonstrate value at a distance—in the form of a statement the business and entrepreneur can understand and work from as it identifies each step and decision point on the path from today to success.

The completed Kelford Inc logo with the full plant blooming inside. You've reached step 3 and are fully blossoming.

Phase 3: Growing What You Want:

Joy is a foundational element to all our work, and it is infused in every project. Marketing you don’t like to do won’t be done well, so we create the joyful structure—like daily priorities, decision-making workflows, and regular celebrations—you’ll need to sustain your energy, enthusiasm, time, and money so that you can keep going, keep growing, and keep doing what you love and do best.

The Kelford Inc logo on a neon, textured background

Kelford Labs:

The Art and Science of
Demonstrating Value at a Distance

Our daily and weekly newsletters digs into the art and science of demonstrating your business's primary value to your very best customers, in ways that feel right, keep you motivated, and pay for themselves.

It’s ideal for entrepreneurs who want focused direction for their marketing, so they can better demonstrate their unique value to their very best customers.

Visit Kelford Labs to sign up and learn more.

Projects and Pricing:

We work on a fixed fee basis, and we guarantee that our clients will make the progress we promise if they follow and implement the strategy we create with them.

If you’re curious about how we could work together, please send us an email at hello@kelfordinc.com and we’ll schedule a conversation.

How to Start Right Now:

Would you like to change the way you demonstrate your business’ value to your ideal customers?

That starts with a conversation with Kelford.